Content traction for small businesses and place-based brands. Denver CO local, outdoor travel nut, cross-country cyclist.
A Tip for Tired Legs on the Vienna to Budapest Active Bike Tour
I wrote this piece as a guest post on biketours.com. It's an in-depth review of an active bike tour I completed in 2022.
The Top 10 Ingredients in YellowDog’s Marketing Mix
In this blog post, I outline and elaborate on YellowDog's in-house marketing mix. It's "100% organic," with no reliance on major ad platforms.
Email marketing campaign: workshop event announcement
I promoted this free workshop event to the Denver marketing community in an email campaign, on social media, on local event calendars, and with print flyers.
Local Women-Owned Businesses We Love to Support
I directed, researched, and wrote this high-impact blog post as part of a 'women-owned businesses' campaign for YellowDog.
Client content marketing - Colorado Network Staffing
I led my team at YellowDog in strategizing and executing a content marketing campaign for our client Colorado Network Staffing
Client content marketing - Too Haute Cowgirls
I led my team at YellowDog to strategize and execute content marketing campaigns for our client Too Haute Cowgirls
Groundswell | Melanie Gann
I designed and built this website for Melanie Gann's self-owed business. I worked on the graphic design, name and tagline, and overall brand development.
Five BIG Ways Small Businesses Can Leverage Print Marketing
I researched, strategized, and did all copywriting for YellowDog's new website -- including a blog for establishing thought leadership in print marketing.
Top small business marketing tips in 2020
I wrote this "Expert Advice" column as a sponsored article in ColoradoBiz Magazine on behalf of YellowDog, a print and design studio in Denver, CO.
I Cycled 5 Popular Spin Classes in Denver
I researched and wrote this online article for 5280, Denver's lifestyle magazine.
All the Feels Watching Lael Wilcox in "I Just Want to Ride"
I guest-wrote this documentary review article in order to build my content network and backlinks in the adventure cycling space.
My Cross-America Bicycle Tour in Numbers
58 data points from my summer-long bike tour on the TransAmerica Route.
"Showing Women We Can” - Cynthia Ord’s Solo Bicycle Tour on the TransAmerican Trail
“Muscle-powered travel is doable for women, too. We just don’t see enough examples or hear that message very often.”
Cycling solo across the USA is more doable than you think
This past summer, I crossed the United States on my own by bicycle. While I’ve done a lot of solo travel and long-term international travel, this was my maiden voyage into the world of bike touring.
My Bike Tour Across the USA on the TransAmerica Bicycle Route 2019
I shot, edited, and produced this video recap of my cross-country bicycle tour.